Kim’s Blog

Joined up marketing and selling with value propositions

I recently did some work with a professional firm on value propositions. And whilst I cannot share the detail of that work I thought it was worth highlighting a few key points about the importance of the poorly understood (or applied) concept of value propositions. Definitions There are numerous definitions Read More

Reflections on the CLT Private Client Management and Marketing conference

A short while ago I presented the marketing paper at the annual CLT “Managing and Marketing a Profitable Private Client Department” conference. The event was chaired by Gill Steel and there were various speakers. I thought I’d share some of the reflections I had whilst listening to the other speakers Read More

2013-07-31T15:36:18+01:00August 3, 2011|Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Book review: Chaotics – The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning)

Book review: Chaotics - The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning). This review appeared in Professional Marketing magazine a while back. But I keep mentioning the book to people so thought I’d publish it here. This book about scenario planning Read More

2022-10-21T12:14:36+01:00July 14, 2011|Kim's Blog, Management Skills, Marketing, Strategy|
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