Rather late to the party, I attended a carbon literacy workshop as it’s recommended learning for my students on the Marketing Manager Apprenticeship – a Level 6 Qualification. It is produced by Cambridge Marketing College (CMC) and presented by fellow tutors Nigel Clark | LinkedIn and Neil Wilkins | LinkedIn. Read More
At the latest MBL workshop on “Pick up the phone – client service and sales opportunities for professionals” we looked at the role of telephone calls in sales and service, managing inbound calls and making outbound calls. Delegates from legal and accountancy firms – both technical experts (fee-earners) and business development professionals - Read More
Most people are aware of CBT (Cognitive Behavioural Therapy). But fewer are familiar with DBT (Dialectical Behaviour Therapy). This post supports psychoeducation - helping you understand more about how your mind works and exploring different types of therapy. It describes DBT therapy – its core concepts and some of its Read More
At the recent PM Forum training workshop “Practical and Professional Skills for Marketing and Business Development (MBD) Assistants” we talked about many strategic and operational marketing and business development activities. Marketing and business development assistants: Comparing roles and insights Similarities and differences in assistant roles Delegates had a variety of roles – some Read More
PM Forum introduced an “AI in marketing” workshop in September 2024 (see Key Insights from the AI in Marketing training by Optix at PM Forum) so I joined a session recently to see how things have changed. The session has been extensively updated – with the facilitator sharing updates from Read More
