Insights into assertiveness, confidence and effectiveness (2020)

A half day digital workshop by Professional Marketing Forum  took place in early October for a number of marketing and business development professionals from legal and accountancy firms. Assertiveness, confidence and effectiveness were the topics of discussion. Key takeaways The key takeaways from the delegates included: Self-confidence  is based on Read More

By |2020-10-09T09:49:25+01:00October 9, 2020|

Six insights from marketing and business development assistants

Earlier in November, there was a full house on the Professional Marketing Forum’s half day workshop on Practical and Professional Skills for Marketing and Business Development Assistants. There were delegates from legal, accountancy, actuarial, property and engineering firms. Here are the six insights from marketing and business development assistants that Read More

By |2019-11-25T10:42:33+00:00November 25, 2019|

Be more visible – the PVI model

At workshops on assertiveness, personal brand development and getting promoted we often talk about the need to be more visible – especially if you work from home, a distant office location or are in a virtual team. I often share the PIA model . The PVI model was developed by Joel Garfinkle Read More

By |2019-09-25T09:46:13+01:00September 25, 2019|

20 ideas to improve impact, assertiveness and effectiveness for marketing and BD assistants and executives

It was a full house at the recent impact, assertiveness and effectiveness workshop at Professional Marketing Forum ( Here are the top 20 takeaways from the delegates: Increase self-confidence We considered the difference between self-esteem and internal self-confidence and the external portrayal of confidence Use empathy Empathy is needed Read More

By |2019-08-27T09:38:35+01:00August 27, 2019|

What marketing and business development assistants would like to say to their fee-earners

At a recent training workshop we considered: What marketing and business development assistants would like to say to their fee-earners. The assistants know that they have to work hard to understand what their fee-earners do and who they do it for – they must develop empathy with their fee-earners and Read More

By |2018-12-19T10:14:32+00:00December 18, 2018|
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