Marketing qualifications

Aims of Marketing and BD (MBD) Assistants: Knowledge, specialisation, decision-making processes and relationships

At the PM Forum - PM Forum “Professional and Practical Skills for Marketing and Business Development (MBD) Assistants” training workshop last week we welcomed delegates from legal and accountancy firms in London, the Midlands and the North of England. Over half had formally studied MBD. 21% felt that they would Read More

2025-04-17T15:34:32+01:00April 17, 2025|Kim's Blog, Marketing|

Chartered Institute of Marketing (CIM) updates standard and qualifications (2024)

Marketing moves at a very fast pace – and professional marketing standards and qualifications need to keep up. The Chartered Institute of Marketing (CIM) has revised its professional qualifications. The last major revision was in 2020. CIM qualifications provide guidance on what knowledge, skills and behaviours are needed throughout a Read More

2024-09-03T10:54:19+01:00September 3, 2024|Kim's Blog, Management Skills, Marketing, Social Media|

Preparing M&BD professionals for the future – learning, skills and knowledge transfer

At the 28th PM Forum Annual Conference  in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. Our focus was on the accelerating change in the Read More

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