Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)

Posted on: November 11, 2019

This conference report on the Professional Marketing Forum conference September 2019 was published in the November edition of Professional Marketing magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx  Lucy Canning of Grant Thornton UK kicked off proceedings by challenging the “echo chamber of assumptions” in professional services marketing and suggesting that we “tear up the rule book”.  She urged us to […]

Read More

Intercultural working – some insights

Posted on: July 21, 2015

I recently participated in a webinar on intercultural working presented by the Open University Business School (OUBS). The speakers included Dr Bjorn Claes, a senior lecturer in operations management, and Jeremy Roebuck of Grow Movement. Here are the main points: What is culture? Definitions vary from “how we make sense of the world” to “our […]

Read More