Accountants

Marketing and business development assistants: Comparing roles and insights

At the recent PM Forum training workshop “Practical and Professional Skills for Marketing and Business Development (MBD) Assistants” we talked about many strategic and operational marketing and business development activities. Marketing and business development assistants: Comparing roles and insights  Similarities and differences in assistant roles Delegates had a variety of roles – some Read More

2026-10-02T08:43:19+01:00October 2, 2026|Accountants, Kim's Blog, Lawyers, Marketing|

Artificial Intelligence (AI) in marketing – An update

PM Forum introduced an “AI in marketing” workshop in September 2024 (see Key Insights from the AI in Marketing training by Optix at PM Forum) so I joined a session recently to see how things have changed. The session has been extensively updated – with the facilitator sharing updates from Read More

2026-09-28T17:47:12+01:00September 28, 2026|Accountants, Kim's Blog, Lawyers, Marketing, Property, Strategy|

How to build rapport – An essential guide

Whenever you meet new people – at social and networking events and in client and selling situations, you need to establish rapport. Establishing rapport is the foundation for a relationship. You need rapport when influencing and negotiating. And for effective coaching and therapeutic relationships. So what is rapport? And how Read More

AI’s impact on bids and pricing in professional services (value propositions)

PM Forum’s June webinar resonated. Neetu Sawhney (Head of Pitching, Herbert Smith Freehills Framer) moderated a panel including Tadé Bola (New Business Team Lead at Latham & Watkins), Alan Donninger (Pricing Manager, GenAi and technology) and Ray Meiring (CEO and co-founder QorusDocs) on AI’s impact on bids and pricing in Read More

2026-08-28T08:39:15+01:00August 24, 2026|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Selling|

Navigating towards your future digital marketing ecosystem

It was wonderful that the first webinar of Profile | Property Marketing Forum was on the topic of navigating towards your future digital marketing ecosystem. It was presented by Carl Hewitt and Becky Willis who focus on performance marketing and technical development for the regulated sector. Here are some of Read More

2026-07-28T10:30:19+01:00July 28, 2026|Accountants, Kim's Blog, Lawyers, Marketing, Property, Strategy, Web Sites|
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