Strategic thinking – It’s a jungle out there

Strategic thinking – It’s a jungle out there Posted on: February 23, 2021

On 17 February I had the pleasure of facilitating a sold-out workshop on “Being more strategic” for the PM Forum. There were delegates from large and small law firms, patent attorneys, accountants, actuaries and management consultants. This is a summary of the session which I promised I’d share with the delegates to add to their […]

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Marketing and BD planning – Segmentation, Rock Stars and Engagement (Feb 2021)

Marketing and BD planning – Segmentation, Rock Stars and Engagement (Feb 2021) Posted on: February 18, 2021

Last week, delegates from large and small law firms and an engineering consultancy joined me for a “Marketing and Business Development Planning in a Nutshell” half day training workshop through the  Professional Marketing Forum. We covered a huge amount of material from marketing and business development basics, progressed step-by-step through the M&BD planning process and explored […]

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Perfect pitches – Five key points (Video)

Posted on: February 5, 2021

This short (10 minute) video takes a look at pitching and shows the client reaction to submissions to a fun make-belief pitch. Five tips are explored: process, research and empathy, relationship, document and presentation and differentiation. Please enjoy perfect pitches – five key points. Video script Hi, I’m Kim Tasso – and today I’m going […]

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Legal marketing case study – Clark Hill redesigns its marketing and BD team

Legal marketing case study – Clark Hill redesigns its marketing and BD team Posted on: January 28, 2021

In September, the international senior marketing and business development team at Clark Hill  presented a webinar for the Professional Marketing Forum. The topic was “Clark Hill redesigns its marketing and BD team”. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Award at the 2020 Managing […]

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Pitch Points – Five thoughts from a pitching and tendering workshop (January 2021)

Pitch Points – Five thoughts from a pitching and tendering workshop (January 2021) Posted on: January 22, 2021

I facilitated a full day online pitching and tendering workshop for MBL covering: policies, processes, research, sales strategy, selling skills, documents, presentation (content and delivery), post pitch actions and tendering metrics. Delegates were from legal and insolvency firms. There was a huge amount discussed during the lectures, exercises and polls on the rational and emotional […]

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