Malcolm McDonald

From Jesse J to Einstein – ROI in professional service firm marketing and business development

I was recently asked to prepare a session for a group of law firms on Return on Investment ROI in professional service firm marketing and business development. Sometimes, marketers are a bit like Jesse J and expect partners to make a leap of faith – “It’s not about the money, Read More

Kim Tasso2018-02-15T17:07:04+00:00October 24, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Marketing needs to be more accountable – Malcolm McDonald

During the inevitable end of year office tidy up I came across a briefing paper called “The State of Marketing” written by the wonderful Professor McDonald (I call him the “Patron Saint of Marketing Plans”) for the Cambridge Marketing College in 2009 and thought it was worth reviewing his thoughts Read More

Kim Tasso2022-06-13T11:36:48+01:00December 31, 2010|Accountants, Kim's Blog, Management Skills, Marketing, Strategy|

Previous 1 23