Psychology

The EAST framework for behavioural nudges in marketing? (Change management)

The EAST framework was developed by the Behavioural Insights Team (BIT) in 2012 to help policy makers promote change. BIT is the world’s first Government institution dedicated to the application of behavioural sciences. It helps you apply behavioural science to increase the likelihood of your proposed behaviour change being effective. Read More

2023-08-29T10:15:46+01:00August 29, 2023|Kim's Blog, Management Skills, Marketing|

22 tips on being a persuasive writer in professional services

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing . They engaged in writing exercises. And reviewed the copy of professional services firms. They created their own writing checklist – how to plan, write and review. Persuasive writing convinces the Read More

2023-08-14T10:07:26+01:00August 14, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Selling|

Book review – Why has nobody told me this before? Dr Julie Smith (Mental Health Guidance)

Everyone experiences occasions when their mental health falters.  Whether that is with low mood, motivation, self-doubt, stress, grief, loneliness or navigating change. Many of us are able to get through those tough times but sometimes we need a little extra help. Therapy isn’t needed by or available to everyone. This Read More

2023-09-12T16:20:24+01:00July 25, 2023|Kim's Blog, Management Skills, Relationship Management|

Boosting Your Confidence at Work – A Toolbox for Success (Be more swan)

Earlier in July I was excited to facilitate a new workshop with MBL on confidence. It was really well received by delegates from law and financial services firms well as from legal government departments. This post is intended as an additional learning resource for delegates. Poll results are shown below. Key Read More

2023-07-17T09:04:48+01:00July 17, 2023|Kim's Blog, Management Skills|

Conversation skills book review 3: Conversational intelligence – How great leaders build trust and get extraordinary results by Judith E Glaser (2014)

I’m often asked to provide training in conversation skills. Whether it’s for confident or commercial conversations as part of the networking skills toolkit or part of a relationship building or sales conversations. I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid Read More

2023-05-22T15:35:30+01:00May 22, 2023|Kim's Blog, Management Skills, Relationship Management, Selling|
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