Skills

The psychology of creativity

I have studied creativity and innovation extensively in the past and admire the work of people such as Bird, Buzan, Cabral, De Bono, Doblin, Grundy, Hayes, Henry, Kirton, Kline, Perkins, Snowden, Sternberg, Thomke and Wallace to name a few. Big C Creativity The psychology of creativity applies empirical, scientific rigour Read More

2014-08-20T14:42:46+01:00February 22, 2013|Kim's Blog, Management Skills, Marketing|

Creative competencies

Dr Robert Epstein, a psychologist at Harvard, is well known as a leading thinker on creativity. He developed a simple model which identified the following important dimensions of creativity (creative competencies): Capturing This relates to how well you capture and preserve ideas as they occur to you. For example, artists carry Read More

2014-08-20T14:36:28+01:00February 22, 2013|Kim's Blog, Management Skills, Marketing, Strategy|

D&AD’s “The Art of Art Direction Masterclass” with Alexandra Taylor

The annual D&AD Awards are recognised throughout the world – those famous yellow pencils which set the absolute standard for creative excellence in advertising and design. Alexandra Taylor has worked for Weiden & Kennedy and Saatchi & Saatchi and won numerous awards including “Agency of the year”, best overall ad at Read More

2014-08-26T17:26:22+01:00September 21, 2012|Accountants, Kim's Blog, Marketing|
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