Kim TassoBook review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney
Posted on: May 29, 2019
I read and review a lot of books but this was one – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney – is one of the best I have come across for a while. I have sung its praises to many people already. It offers insight and […]
Commerciality – Finance, pricing, innovation and research
Posted on: May 13, 2019
Earlier this year we ran the first “Commerciality – Finance, Pricing, Innovation and Research” workshop through Professional Marketing Forum. https://www.pmforum.co.uk/training.aspx. I am delighted to report that the consensus was that it was a success (even though we have some tweaks to make to the timing for all the group exercises). Here are the highlights: Aims […]
Environmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)
Posted on: February 18, 2019
This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in the impact on their workplace […]
Team management issues – Managing up, boundaries and broken relationships
Posted on: February 4, 2019
At the December 2018 presentation of a delegation, coaching and team management training workshop (http://www.pmforum.co.uk/training.aspx) delegates were particularly interested in the following team management issues – managing up, boundaries and broken relationships. Managing up Managing up is “Understanding your boss’s position and requirements and making yourself known as a stellar employee by exceeding his or […]
Book review: Social media in business development and relationship management: A guide for lawyers (by Pippa Blakemore)
Posted on: December 13, 2018
Thanks to Pippa Blakemore for this great and comprehensive review of my recent book “Social media in business development and relationship management: A guide for lawyers”. Further details of the book are available here: https://www.globelawandbusiness.com/special-reports/social-media-in-business-development-and-relationship-management-a-guide-for-lawyers Social media in business development and relationship management: A guide for lawyers Social media can be both tantalising and terrifying. […]