tech sector

Develop your value proposition (and a personal story)

What’s your personal value proposition? What value do you bring to your clients? (or employer?) You may have considered these questions as part of your personal brand development. I’m looking at the process through the lens of value proposition development – and through my personal lens. Develop your value proposition (and Read More

2026-06-24T17:01:33+01:00June 24, 2026|Kim's Blog, Management Skills, Marketing, Selling|

Key Insights from the AI in Marketing training by Optix at PM Forum

Alastair and Samantha of Optix Solutions delivered a comprehensive and thought-provoking PM Forum training session. Delegates appreciated the provocative food for thought to make more proactive use of AI in their marketing and business development teams and activities. Opportunities quickly become threats so the need to get a handle on Read More

2024-09-18T09:02:22+01:00September 18, 2024|Kim's Blog, Marketing|
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