For lawyers, accountants and surveyors in a network of offices, the challenge of generating referrals (cross-selling) will be all too familiar. Extend the network into strategic alliances and across other firms and the problem is compounded. Referrer management is an important but tricky activity. It’s a multi-faceted issue, and there is Read More
Working in the professions requires resilience. Marketing and sales roles require resilience. So those who have a business development role in the professions must need a double dose! But what is resilience and how can you be more resilient? Definition A Harvard Business School report found that there are three Read More
A recent Open University Business School (OUBS) webinar provided a summary of a January strategy summit. The panel included Peter Wainwright, Professor Thomas Lawton, Jo Salter and Antoine Boatwright (Dell) and included numerous case study video clips. This article summarises the webinar - Competitive strategy for business growth: Process, practice Read More
I continue to be one of the judges at these important annual awards (which were this year in association with the Financial Times and Harvard Business Review) and last night I attended the best-ever-attended gala dinner at The Marriott Grosvenor Square to see the winners announced. Sir Nigel Knowles, Joint Read More
At a recent workshop for “Practical and professional skills for marketing and business development assistants” I asked the participants for their views on the most important practical tips that they were taking away. They picked two – one might argue obvious - techniques to help them improve their communications with partners Read More
