There is still a lot of cynicism as well as enthusiasm for social media. Social media in the professions is still underdeveloped. My White Paper from 2010, produced in conjunction with econsultancy, on the use of social media in relationship development in the professions as well as numerous blogs provide background material on the topic. My consultancy work in this area spans:

  • advising firms on their strategy for integrating social media into their existing marketing, selling and relationship management programmes
  • providing training for both marketing teams and for groups of lawyers, accountants and surveyors – of all levels of seniority.
  • regular coaching to help lawyers, accountants and surveyors get to grips with the social media training over a period of time – setting up their profiles, watching their clients and contacts, sharing their information and then engaging with dialogues and communities – usually within the context of a campaign or personal development plan.
  • identifying topics for blogs and assisting in the drafting of appropriate material.

In October 2018, my sixth book “Social media in business development and relationship management: A guide for lawyers” was published by Globe Law and Business. As well as an analysis of the pros and cons of social media, it provides step-by-step guidance of how to set up and use LinkedIn and Twitter. There are case studies from various commercial and consumer lawyers included. Further details on social media for lawyers

My Twitter account at @RedStarKim contains public lists of lawyers, accountants, surveyors and other business topics to help you monitor relevant accounts easily – even if you don’t use Twitter much yourself.