Social Media in Business Development and Relationship Management: A Guide for Lawyers

This week I was delighted that my sixth book “Social media in business development and relationship management: A guide for lawyers” was published by Globe Law and Business

The introductory guide is designed for lawyers and law firms (whether providing consumer or commercial legal services) who are assessing whether social media has a role to play in their business development and relationship management. It’s also suitable for lawyers and law firms who have started using social media and wish to improve their understanding, engagement and performance.

The report takes lawyers – and those who manage them – step-by-step through establishing the necessary processes, creating profiles, successfully sharing content and interacting with clients, contact and referrers in the digital space. So it should be a valuable training aid for lawyers and law firms and those who support them.

The 115 page report covers:

  • A brief overview of the history of social media in the legal profession
  • The business case (benefits and risks) of using social media in a law firm
  • An overview of the common social media platforms used by law firms
  • Developing a marketing plan for the firm, practice groups and lawyers
  • Using LinkedIn
  • Using Twitter
  • Using Facebook
  • Blogging
  • Content development and management
  • Central management (how marketing, communications and business development professionals can support the use of social media within their firms)

It also includes a series of case studies demonstrating how different types of lawyers and law firms are effectively using social media as part of their business development and relationship management:

  • Planning content at BakerLaw – Amanda Glover, professional negligence lawyer and managing partner of a law firm with 36 staff in London and Farnham, Surrey leads from the front (@BakerLaw)
  • LinkedIn at Thackray Williams – Yildiz Betez, commercial property partner at a Kent firm describes how she uses social media (@TWSolicitors)
  • LinkedIn at Forsters – Ben Barrison, a property litigator describes his use of LinkedIn and Twitter (@ForstersLLP),
  • Twitter use at Inksters – Brian Inkster talks about his Scottish law firm’s use of integrated digital and traditional marketing methods (@BrianInkster)
  • Digital marketing at Wollen Michelmore – A Devon law firm’s digital marketing strategy (@wmlegal)
  • Content creation at Clutton Cox – Paul Hajek, a residential conveyancer, talks blogs and digital campaigns in South Gloucestershire (@CluttonCoxLegal)
  • Digital marketing at Forsters – How Martyn Morrish, a senior digital marketing specialist, is supporting the use of social media (LinkedIn and Instagram) at a West End law firm specialising in commercial property and private client services (@ForstersLLP)

Copies are available for £45 from Globe Law and Business