ABM strategy

KAM – Less is more and take a different perspective
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KAM – Less is more and take a different perspective

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management

KAM – Less is more and take a different perspective

At the recent PM Forum - PM Forum workshop on “Towards KAM and ABM: Helping fee-earners with client relationship management” we were joined by delegates from across the UK in legal, accountancy, actuarial and engineering firms. I’ve summarised the delegate aims, poll results and key takeaways below as an addition Read More

Kim Tasso2024-06-10T12:52:47+01:00June 10, 2024|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management|

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

At the start of June I had the pleasure of leading PM Forum’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. We covered a lot of material in Read More

Kim Tasso2023-10-19T18:36:53+01:00June 15, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy|