alumni programme

Cross-selling and referrer management – Data, focus and behaviour
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Cross-selling and referrer management – Data, focus and behaviour

Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management

Cross-selling and referrer management – Data, focus and behaviour

Here are the highlights from the recent PM Forum workshop on “Cross-selling and referrer management accelerator”. The delegates were mostly marketing and business development (MBD) managers – legal, accountancy and consultancy firms (one joined form Germany and another was a qualified lawyer). There was an even split between those focused Read More

Kim Tasso2024-03-18T16:12:48+00:00March 18, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management|

Internal Referrer Management – Employee Communication and Alumni Programmes
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Internal Referrer Management – Employee Communication and Alumni Programmes

Kim's Blog, Lawyers, Marketing, Relationship Management

Internal Referrer Management – Employee Communication and Alumni Programmes

Towards the end of June I attended a PM Forum London Committee event on “Harnessing the power of your people”. As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. Both existing and past Read More

Kim Tasso2023-08-07T14:51:36+01:00August 7, 2023|Kim's Blog, Lawyers, Marketing, Relationship Management|