Behaviour change

Ten top takeaways on stakeholder engagement and buy in

At this week's “Buy in, Engagement and stakeholder management” workshop with PM Forum  delegates from legal and accountancy firms across the UK identified their ten top takeaways on stakeholder engagement and buy in. Build your credibility What is required for credibility? There are numerous elements including: qualifications, experience, knowledge (of Read More

2022-04-29T11:58:06+01:00April 29, 2022|Kim's Blog, Marketing, Relationship Management|

Book Review – Never split the difference: Negotiating as if your life depended on it by Chris Voss with Tahl Raz

Regular readers will be aware that one of my favourite books on negotiating is “Negotiation for leaders” by Simon Horton which I reviewed in 2016 . But this book: “Never split the difference: Negotiating as if your life depended on it” by Chris Voss – a former FBI hostage negotiator Read More

2021-05-05T15:40:00+01:00May 5, 2021|Kim's Blog, Management Skills, Relationship Management, Selling|

Influence – Cialdini’s six principles of the psychology of persuasion (Video)

This short (12 minute) video runs through some key ideas on Influence – Cialdini’s six principles of the psychology of persuasion. Influence – Cialdini’s six principles of the psychology of persuasion. (Video script) Hi. I’m Kim Tasso. Today we are going to look at the six principles of influence and Read More

Business relationships – Using the drama triangle to resolve conflict (Video)

The latest short video (6 minutes) is on Business relationships - Using the drama triangle to resolve conflict. (Video script) Hi, I’m Kim Tasso A short while ago I produced a video on the Parent Adult Child model from Transactional Analysis (TA) to help people understand why sometimes communication and Read More

2024-01-11T20:17:32+00:00September 18, 2020|Kim's Blog, Management Skills, Relationship Management|

Six themes on cross-selling and referrer management workshop highlights (2020)

Yesterday I facilitated an interactive workshop through the Professional Marketing Forum  on cross-selling and referrer management. I promised the delegates – representing a range of legal and accountancy practices – that I would summarise and share the key points arising from the session and the six themes to supplement their Read More

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