Behaviour change

Coaching and Consulting – People and Problem-Solving skills

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum  workshop on “Coaching and Consulting Skills for Marketing and Business Development”. We explored the changing role of marketing and business development (MBD) professionals and the growing need for coaching and Read More

2024-02-15T09:57:16+00:00February 15, 2024|Kim's Blog, Management Skills, Marketing, Relationship Management|

Book review: Neuroscience for learning and development by Stella Collins

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training”) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. It’s published by CIPD (Chartered Institute of Personnel and Development) and Kogan Page. It should be essential Read More

2023-09-05T09:25:02+01:00September 5, 2023|Kim's Blog, Management Skills|

The EAST framework for behavioural nudges in marketing? (Change management)

The EAST framework was developed by the Behavioural Insights Team (BIT) in 2012 to help policy makers promote change. BIT is the world’s first Government institution dedicated to the application of behavioural sciences. It helps you apply behavioural science to increase the likelihood of your proposed behaviour change being effective. Read More

2023-08-29T10:15:46+01:00August 29, 2023|Kim's Blog, Management Skills, Marketing|

A general law of interpersonal relationships?

This time last week (17th June) I was asked to join some other great speakers at the 75th MPF Retuning your firm online session.  Richard Chaplin asked me to speak about psychology and business relationships. The intersection between the topics of relationship management and psychology is an area of particular Read More

2022-06-29T08:27:20+01:00June 24, 2022|Kim's Blog, Management Skills, Relationship Management, Selling|

Ten top takeaways on stakeholder engagement and buy in

At this week's “Buy in, Engagement and stakeholder management” workshop with PM Forum  delegates from legal and accountancy firms across the UK identified their ten top takeaways on stakeholder engagement and buy in. Build your credibility What is required for credibility? There are numerous elements including: qualifications, experience, knowledge (of Read More

2022-04-29T11:58:06+01:00April 29, 2022|Kim's Blog, Marketing, Relationship Management|
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