champions

10 takeaways from a workshop on buy-in (Guildford, 2018)

Thanks to Stevens Bolton https://www.stevens-bolton.com/ for hosting a Professional Marketing Forum workshop on buy-in Guildford http://www.pmforum.co.uk/locations/guildford.aspx After a lively session including exercises, discussions and sharing ideas, the delegates selected the following top 10 takeaways: 1. Face-to-face contact A recent HBR report suggested that face-to-face requests were 34 times more likely to Read More

2018-09-13T09:22:32+01:00September 13, 2018|Kim's Blog, Management Skills, Marketing, Relationship Management|

Case study: haysmacintyre accountants and social media

Almost two years ago, haysmacintyre (a 24 partner accountancy practice providing audit, tax, corporate finance and other services from central London offices) embarked upon integrating social media into its corporate marketing campaign. A case study: haysmacintyre accountants and social media. The challenge The firm was (and remains) a leader in Read More

2021-04-28T16:55:25+01:00July 4, 2011|Accountants, Kim's Blog, Marketing, Relationship Management, Social Media, Web Sites|
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