Don’t try to eat the white elephant whole – thoughts on change management and leadership

At the recent “Change management and leadership” workshop run by Professional Marketing Forum https://www.pmforum.co.uk/training.aspx we experimented with different tools and techniques to help lead and manage change. But one thing that the delegates focused on was “Don’t try to eat the white elephant whole”. Let me explain our thoughts on Read More

By |2020-05-12T17:23:17+01:00November 18, 2019|

10 takeaways from a workshop on buy-in (Guildford, 2018)

Thanks to Stevens Bolton https://www.stevens-bolton.com/ for hosting a Professional Marketing Forum workshop on buy-in Guildford http://www.pmforum.co.uk/locations/guildford.aspx After a lively session including exercises, discussions and sharing ideas, the delegates selected the following top 10 takeaways: 1. Face-to-face contact A recent HBR report suggested that face-to-face requests were 34 times more likely to Read More

By |2018-09-13T09:22:32+01:00September 13, 2018|
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