Roundtables, where you invite a series of guests along to talk over lunch or dinner, are a great way to generate publicity (if you invite a journalist to discuss a topical issue) and effective at subtly promoting your firm whilst helping your existing and potential clients and referrers network and Read More
A week or so ago, I was invited to the offices of Vuture by a former colleague that I had worked with many, many years ago in the property sector. With his partner, he has spent the past few years developing a kind of digital asset and content management system Read More
As I draw to the conclusion of this term's various lecturing commitments for the CIM marketing communication diploma classes that I teach, my students are preparing their assignments. One of the key concepts that underpins most of what is taught in this course is the relationship between task, tool and Read More
Three things happen when you are the child of a QS (quantity surveyor). 1. You spend a lot of time walking around building sites 2. You acquire an innate distrust of architects and 3. You learn a lot about the construction industry. As a consultant I have worked with some Read More
It’s rare for me to get involved in visual identity reviews these days but today I was helping a law firm client prepare a brief for a pragmatic visual identity refresh following a strategic review and a new web site. Interestingly, the bit where we address the brand fell between Read More