Kim TassoLearning from Lockdown – Positive outcomes from the Covid crisis for legal, accountancy and property sectors
Posted on: January 20, 2021 In the run up to Christmas, I pledged to make a donation to a local mental health charity where I am a Trustee for each personalised email I sent to my clients and contacts. Naturally, we are all saddened by the enormous toll of the Covid crisis – to the economy, to businesses and their […]
Law firm analysis – MHA Legal Benchmarking Annual Report 2020
Posted on: January 14, 2021 I regularly scan for research reports that can be used by professional service firms (lawyers, accountants and surveyors) when conducting their business analysis and business, financial and marketing planning. I share summaries of key reports to assist firms with their planning. The MHA Legal Benchmarking Annual Report 2020 (8th) covers 2019 so no doubt there […]
Managing and growing your private client practice (January 2021)
Posted on: January 13, 2021 In early January, over 20 delegates joined an MBL online training session on “Managing and growing your private client practice”. This article shows the poll results and summarises the points arising from the discussions and breakout sessions and supplements the materials provided at the session. Introductions 55% of the delegates had just one partner in […]
Professional Services thought leadership update – FTI, Bidwells, Grist and Fieldfisher (November 2020)
Posted on: November 25, 2020 A round up of recent media mentions of thought leadership campaigns in professional services. Professional Services thought leadership update – FTI, Bidwells, Grist and Fieldfisher. I’ve added my thoughts on recent campaigns which we use in thought leadership training workshops. Award-winning thought leadership campaign at FTI (June 2020) FTI Consulting was the winner of the […]
25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI
Posted on: November 5, 2020 The Professional Marketing Forum Conference is the annual highlight for professional services marketers. A shorter version of this article on the 2020 conference appeared in the PM magazine November 2020 issue. This is the 25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI I certainly didn’t miss […]