Kim TassoSelling basics – Targeting with rabbits, deer and elephants (Video)
Posted on: August 14, 2020A frequent question when people ask me about marketing and selling is how to target new business. There are lots of different ways to target new business. We explore one method in this short video (7 minutes) on Selling basics – Targeting with rabbits, deer and elephant. It’s a method that is particularly valued by my […]
Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess
Posted on: August 11, 2020 (A shorter version of this book review: Executive Engagement Strategies appeared in a recent edition of Professional Marketing magazine) I reviewed two of Bev’s previous books – in 2011 on marketing technology as service and more recently, in February 2020, her fabulous practitioner’s guide to Account Based Marketing. I’m a big fan. This one focuses […]
An introduction to emotional intelligence (EQ) and empathy (Video)
Posted on: July 24, 2020This short (8 minute) video provides an introduction to emotional intelligence (EQ) and empathy. It explains why emotional intelligence is important for personal and business relationships. (Video script – an introduction to emotional intelligence (EQ) and empathy) HI I’m Kim Tasso. In this short video I will introduce you to the idea of emotional intelligence […]
Be more strategic – Strategy in a post-Covid19 world
Posted on: July 21, 2020 I recently ran the popular “Be more strategic” session with PM Forum in a modified digital session. It seemed to go well and there was a good level of interaction with delegates who were mostly from law firms but with representatives from the accountancy and actuarial sectors. Not surprisingly, everyone was keen to know about […]
Leadership teams: Maverick Magpies and Predictable Pigeons (Video)
Posted on: June 29, 2020In my latest short soft skills video (9 minutes) I look at Leadership teams: Maverick Magpies and Predictable Pigeons. I briefly explore some leadership themes including task vs relationship, future vs present, leadership vs management, strategy vs operations and visionaries vs integrators. (Script) Hi. Today I’d like to talk to you about leadership. But first […]