In October, there was an excellent Home - PM Forum panel webinar on growth strategies through existing client development (rather than new client acquisition). Increasingly, we are seeing marketing and business development (MBD) professionals adopting new roles focused on client development. Client development might include programmes such as: client listening, Read More
PM Forum introduced an “AI in marketing” workshop in September 2024 (see Key Insights from the AI in Marketing training by Optix at PM Forum) so I joined a session recently to see how things have changed. The session has been extensively updated – with the facilitator sharing updates from Read More
It is coming up to a year since the Profile Property Marketing Network became a part of PM Forum. Event reports appear on social media and in PM Magazine but I thought it might help to have them in one place. Profile Property Marketing Network – Roundup of past events. Read More
PM Forum’s June webinar resonated. Neetu Sawhney (Head of Pitching, Herbert Smith Freehills Framer) moderated a panel including Tadé Bola (New Business Team Lead at Latham & Watkins), Alan Donninger (Pricing Manager, GenAi and technology) and Ray Meiring (CEO and co-founder QorusDocs) on AI’s impact on bids and pricing in Read More
It was wonderful that the first webinar of Profile | Property Marketing Forum was on the topic of navigating towards your future digital marketing ecosystem. It was presented by Carl Hewitt and Becky Willis who focus on performance marketing and technical development for the regulated sector. Here are some of Read More
