Marketing communications technology for professional firmsPosted on: July 14, 2009
A week or so ago, I was invited to the offices of Vuture by a former colleague that I had worked with many, many years ago in the property sector. With his partner, he has spent the past few years developing a kind of digital asset and content management system for professional firms which he wanted to demonstrate to me. In essence it is marketing communications technology for professional firms. It is a facility to store and manage all your marketing communications resources and tools in one place with a common, easy to use interface.
The main platform is called Vx which provides a truly easy way to create and manage web sites, intranets, extranets, email marketing campaigns, all manner of print documents (you need to see how easy it is to create a newsletter from a template!) and pitches.
The system is modular (so you need only subscribe to the elements that you need – and with entry level costs at around £500 pcm it really is accessible) and provides everything you would expect from a content management system – photo/library images, identity guidelines, version control, audit trail, templates, picture editor etc – as well as some more advanced facilities such as a blog editor (with moderator facilities), integrated email campaign management from Concep and a pitch builder. The system really is incredibly easy to use – so much so that you might even allow your fee-earners to have a go!
They have also just done a deal with LexisNexis to integrate with the leading law firm CRM system InterAction. Presentation, video and audio production are in the pipeline.
It has already won the Legal Technology Award 2009 for innovation and a Legal Marketing Awards. Yet there are already a number of users from the property sector (also managing boards, hoardings and numerous advertisement formats) and even amongst the largest accountancy practices (as well as some of the biggest players in the insurance sector) so expect to see it become a familiar tool across all the professions.
Go and have a look www.vuture.co.uk