Recruitment

Key Insights from the AI in Marketing training by Optix at PM Forum

Alastair and Samantha of Optix Solutions delivered a comprehensive and thought-provoking PM Forum training session. Delegates appreciated the provocative food for thought to make more proactive use of AI in their marketing and business development teams and activities. Opportunities quickly become threats so the need to get a handle on Read More

2024-09-18T09:02:22+01:00September 18, 2024|Kim's Blog, Marketing|

Private client leaders balance operational and strategic management

At the May MBL workshop on “Managing and Growing your Private Client Practice”, private client leaders from England, Scotland and Northern Ireland considered how to balance their day-to-day operational and longer term strategic management responsibilities. This post supplements the learning resources shared at the session. Private client leaders balance operational and Read More

2024-05-23T12:33:21+01:00May 23, 2024|Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

I keep an eye out for case studies in professional services marketing and share them at workshops. This post describes some case studies from veteran legal PR expert – Clare Rodway  at Kysen.   I’ve known Claire for more years than either of us care to remember and her long-established Read More

2023-12-19T17:11:48+00:00December 19, 2023|Kim's Blog, Lawyers, Marketing, Web Sites|

Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “Managing and growing your private client practice” earlier this month. This post summarises the key themes discussed, provides an additional learning resource for the delegates and includes further Read More

2023-11-13T15:58:14+00:00November 13, 2023|Kim's Blog, Lawyers, Management Skills, Social Media, Strategy|

Managing Partners’ Forum Strategy Summit

Thanks to the Managing Partners' Forum  Strategy Summit at haysmacintyre earlier this week. My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst Read More

2023-07-13T15:45:33+01:00July 13, 2023|Accountants, Kim's Blog, Lawyers, Management Skills, Strategy|
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