Five pitch insights – M&BD adding value, pitch processes, knowledge base, content production and alternative presentations

Earlier this week I facilitated another day workshop for MBL on pitching “Pitch Perfect - How to Prepare & Present Winning Pitches & Tenders” . Delegates represented law and property firms and both marketing/business development professionals as well as fee-earners. While we covered a huge amount of material, there were Read More

2021-10-02T13:41:20+01:00October 2, 2021|Kim's Blog, Lawyers, Marketing, Selling|

Seven pitching themes – specialisation, engagement, research, content, differentiation, project management and virtual presence (May 2021)

This article was written for the delegates at a recent pitching workshop organised by the PM Forum  as a summary to supplement the other course materials they received. There were seven pitching themes – specialisation, engagement, research, content, differentiation, project management and virtual presence. 1. Increasing specialisation Many marketing and Read More

2021-08-20T08:59:28+01:00May 27, 2021|Kim's Blog, Marketing, Relationship Management, Selling|

Book review – Persuasion: The art of influencing people by James Borg

I have read many books on persuasion and influence. My favourites are those by Dr Robert Cialdini  - and I recently made a short (10 minute) video covering his six principles of persuasion.  This is a book review - “Persuasion: the art of influencing people” by James Borg. It is Read More

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