Marketing and business development delegates from legal, accountancy and construction firms joined a PM Forum workshop on persuasive writing. We covered a lot during the session, so I’ve shared just those ideas that the delegates found most valuable. Wise words from a writing workshop. Key takeaways from a writing workshop Read More
At the recent MBL session on “Boost Your Confidence at Work – A toolbox for professionals” we explored a number of issues relating to confidence in the workplace – especially for those at the start of their career. Delegates included trainee solicitors and accountants as well as junior professionals in marketing and human Read More
I’m always searching for great books to recommend to people who attend my training courses. My previously recommended books on writing are still good and amongst my “go tos”. But I wanted an up-to-date recommendation on a writing book. I recently researched top marketing books and – surprise – this Read More
Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing . They engaged in writing exercises. And reviewed the copy of professional services firms. They created their own writing checklist – how to plan, write and review. Persuasive writing convinces the Read More
At a recent MBL workshop “Pick up the phone! Client service and sales opportunities for professionals in the digital age” some key issues emerged: Telephone skills: Anxiety, voice, etiquette and the client experience. Anxiety around picking up the phone Delegates reported that they observed that there was more nervousness and Read More
