I have read many books on persuasion and influence. My favourites are those by Dr Robert Cialdini - and I recently made a short (10 minute) video covering his six principles of persuasion. This is a book review - “Persuasion: the art of influencing people” by James Borg. It is Read More
I’ve done lots of training and workshops on storytelling (see this 2017 summary of ideas on selling legal services with storytelling ). Often as part of persuasive writing sessions. The image below shows you some of the tools I use in my storytelling workshops. Most people know that research shows Read More
This short (8 minute video) looks at a soft skill - how to boost your self-confidence and confidence. (Video script) Hi I’m Kim Tasso Today I want to talk to you about confidence…how to boost your self-confidence and confidence. And I'll start by asking the question – Why do you Read More
