At the recent Professional Marketing Forum conference there was a great session by Andy Bounds – “Britain’s sales trainer of the year” and author of the books “The Jelly Effect” and “The Snowball Effect”. Andy’s talk was primarily about how to effectively communicate strategy to people within an organisation. He Read More
At the recent Professional Marketing Forum conference, Ian Pearson (BT’s lead futurologist for 16 years) provided some provocative food for thought to add into our environmental (SLEPT or PEST) analyses and scenario planning with his views on the future trends in technology. He drew a broad landscape by charting how Read More
Over the past month I have led a number of training workshops on how best to integrate social media into B2B professional service campaigns. As the firms involved had rather different levels of expertise in using the various tools we covered a lot of ground. But here are some of Read More
I was recently asked to lead a workshop on effective delegation. Now lawyers, accountants and surveyors are not silly – they understand that delegation has numerous benefits not least: increased profitability for the firm, a more cost effective solution for clients and development opportunities for junior staff. Professionals are also Read More
Has the creative sector been overlooked in the rush to develop the tech sector? Back in April, The Director magazine published an article http://www.director.co.uk/magazine/2013/04_April/Cover%20story_66_07.html featuring Doug Richard of Dragon’s Den fame. He argued that business must “pay more than lip service to the £36b pa industry that’s the envy of Read More