KimTasso

About Kim Tasso

Strategy consultant. BD & Marketing trainer. Psychologist. Qualified coach. Author of seven books. NED. Trustee. Londoner.

Hubspot webinar – Science of lead generation (On-line contact forms)

A while ago I watched an excellent webinar from Hubspot http://www.hubspot.com/  featuring Dan Zarrella of “Science of social media” fame (I love his dismissal of vague advice as “unicorns and rainbows”). He demonstrated an incredible use of data to analyse every aspect of his online marketing and provided some interesting insights – Read More

2013-07-31T16:33:05+01:00August 16, 2011|Accountants, Kim's Blog, Lawyers, Property, Selling, Web Sites|

Managing Client Relationships – The Truth in Professional Services 2011

The Managing Partners’ Forum http://www.mpfglobal.com/ in conjunction with The Thriving Company http://www.thrivingcompany.co.uk/ has adopted the annual research programme into CRM, formerly produced by the Professional Marketing Forum http://www.pmforum.co.uk/. Last year’s survey (published in March 2010) revealed the following: Four drivers for success stand out: Vision, Client Input, Programme Management and Measurement 94% of firms report Read More

MPF/FT report “Lessons for law firms: Putting clients at the heart of your management”

This report by the Managing Partners Forum http://www.mpfglobal.com/ and the Financial Times was published in June – and was then the subject of a national roadshow - and you can download it here: http://ftcorporate.ft.com/resources/ The purpose of the on-line research into the views of 433 people (17% CEO/chairs of companies and 10% Managing/Senior Read More

Delegates’ views of the new course: Inbound Marketing and Social media

Back in June I presented the first course from PM Forum on “Inbound Marketing and Social Media”. You can download the PDF description here: http://www.pmforum.co.uk/training/index.aspx Whilst the session was split into two parts – the first dealing with the technology and tools (academic and commercial perspectives) and the second focusing on Read More

2013-07-31T15:49:25+01:00August 8, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media, Strategy|
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