About Kim Tasso

Strategy consultant. BD & Marketing trainer. Psychologist. Qualified coach. Author of seven books. NED. Trustee. Londoner.

White paper on social media in selling for lawyers, accountants and surveyors

A while back I got together with a well known consultant in digital marketing and social media to produce a White Paper providing guidance to lawyers, accountants and surveyors – and their business development advisers – on the use of social media in selling and integrating social media into their marketing, Read More

2013-09-18T17:01:34+01:00December 15, 2010|Accountants, Kim's Blog, Lawyers, Relationship Management, Selling, Social Media|

Book review – From products to customers to the human spirit: Marketing 3.0 By Kotler, Kartajaya and Setiawan

I’ve just read and written a review (for Professional Marketing magazine) of “From products to customers to the human spirit: Marketing 3.0” by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. It suggests that Marketing 3.0 is where marketing has evolved from being product centric, to consumer centric to being focused on Read More

2013-07-26T21:40:54+01:00November 15, 2010|Kim's Blog, Marketing, Strategy|

Making the most of meetings

Most lawyers, surveyors and accountants moan about how many internal meetings they have to attend and what a huge amount of time (and money) is wasted in them. So how do we make our meetings more effective? Common sense and communication The professions are bright people. They understand that effective Read More

2019-10-01T18:11:07+01:00November 9, 2010|Kim's Blog, Management Skills, Psychology|
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