Marketing

Legal Marketing Case study – How Thomson Snell & Passmore lawyers grew a new office from scratch

The following "Marvellous Marketing" legal marketing case study article appeared in today's Legal Technology Insider at http://www.legaltechnology.com/latest-news/kim-tasso-on-marvellous-marketing-thomson-snell-passmore-open-in-thames-gateway/ Kim Tasso on Marvellous Marketing: Thomson Snell & Passmore open in Thames Gateway Thomson Snell & Passmore is a top 150 UK law firm with a turnover of £14.5m generated by 36 partners (18 Read More

2013-05-23T14:58:03+01:00May 23, 2013|Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Developing a family law practice – mind shift, focus and pricing

At a recent CLT session on this subject, the delegates – mostly heads of family departments outside of London – found the following concepts most valuable for developing a privately funded family law practice: Mind shift – from public service provider to profit generator a)         Accept it’s not Legal Aid anymore – Read More

2013-09-03T17:12:58+01:00May 14, 2013|Kim's Blog, Lawyers, Management Skills, Marketing, Social Media, Strategy, Web Sites|

Book Review – “Share this – the social media handbook for PR professionals”

A book by Chartered Institute of Public Relations. I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Media Read More

2025-04-10T16:37:51+01:00April 19, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Social Media|

Digital PR case study – BDO accountants “Service2020: Megatrends for the decade ahead” and local government social media campaign

Allan Evans is global head of clients and markets at BDO accountants and in the UK leads a team of more than 60 people. Prior to joining BDO, Allan was the sales and marketing director for PricewaterhouseCoopers and before that he worked at Abbey Life, Lloyds TSB, Friends Provident and Read More

2015-11-13T12:59:35+00:00April 15, 2013|Accountants, Kim's Blog, Management Skills, Marketing, Relationship Management, Selling, Social Media, Strategy, Web Sites|
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