Marketing

Recommended reading lists – from the IPA

Whilst the Chartered Institute of Marketing (CIM) remains the obvious choice for most marketers on resources to support training and development, I couldn’t help but admire the resources of the IPA (Institute of Practitioners in Advertising). Take, for example, its required reading list in the IPA Shop - http://www.ipa.co.uk/Framework/ContentDisplay.aspx?id=2698 Whilst Read More

2013-08-08T20:54:23+01:00August 31, 2012|Kim's Blog, Marketing|

Digital PR case study – Brecher Solicitors: from food to law to property blogging

Nicky Richmond is the joint managing partner and one of four equity partners at West End property law practice Brecher. There are over 30 lawyers and a number of new lateral hires – from City firms and specialist boutiques – are due to join soon. She kindly shared her experiences Read More

2013-08-08T20:45:29+01:00August 16, 2012|Kim's Blog, Lawyers, Marketing, Social Media|

BOOK REVIEW: Mastering story, community and influence: How to use social media to build your tribe By Jay Oatway

I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will be published shortly. Whilst I bristled a little at the unusual, sound bite and social media speak, I did quite enjoy it once I got going and found it to be the sort of sensible, grown Read More

2015-12-11T17:39:54+00:00July 25, 2012|Kim's Blog, Marketing, Relationship Management, Social Media|

Creativity – the experts’ view

The favourite of all the many courses I have studied was the creativity and innovation module in my MBA. So it was interesting to read about a creativity roundtable of leading academics from innovation, psychology and creative writing backgrounds in a recent edition of the Open University’s Open Minds magazine. Read More

2015-12-11T17:41:39+00:00July 20, 2012|Kim's Blog, Management Skills, Marketing|
Go to Top