I’ve just written a review of this book for PM Magazine http://www.pmforum.co.uk/. My conclusion? This is a quick read for those who are trying to get their head around content marketing for the first time and how to integrate all the elements of their marketing and sales campaigns (i.e. their Read More
Psychometric tests are often used as part of the recruitment assessment process by human resource professionals, but many people find them a valuable element of a performance improvement or career development coaching process. Many clients have found insights into their own personality – and how it compares to their colleagues Read More
Even though the whole journalism/print media model has been blown apart by the digital revolution, there’s still a role for the humble press release as you’ll see from recent interviews with leading PR consultancies in the professions (see, for example: http://kimtasso.com/the-move-to-digital-pr-a-conversation-with-tim-prizeman-of-kelso-consulting and http://kimtasso.com/digital-pr-in-the-legal-profession-an-interview-with-clare-rodway-of-kysen) Different types of writing At recent effective writing Read More
The following article appeared today on LexisNexis UK "Future of Law" http://lexislegalintelligence.co.uk/intelligence/blawg/2013/05/law-firms-still-missing-a-trick-with-apps/ In June 2012 I published a White Paper titled “UK law, accountancy and property firms – Are we missing the mobile revolution?”. The main points discussed included: Most UK law firm app development appeared to be focused on Read More
At this year's Professional Marketing Conference I've been teamed up with Kevin Doolan who is a partner at law firm Eversheds with responsibility for managing major client relationships and business development training. Prior to joining the management team in 2001, Kevin obtained an MBA at Henley. He negotiated the sole Read More
