Property marketing – To social media or not to social media? (Knight Frank)
Posted on: July 1, 2014
At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 there was a panel session comprising John Williams (Head of PR and Social Media at Knight Frank) and Andrew Williams (Director of FTi Consulting) who tackled the subject of the effective use of social media in property marketing.
Highlights from the presentations:
Despite the domination of Rightmove and Zoopla as content aggregators – Edward Foley (Twitter account for Winkworth in Wimbledon with 8,000 followers) shows that the cult of the personality is important