What makes a good marketing campaign?

What makes a good marketing campaign? In my capacity as a judge in the MPF (Managing Partners Forum) Awards “Best Marketing Campaign” category (see www.mpfglobal.com) I had the pleasure today of reviewing the short listed entries along with my fellow category judge in advance of the imminent judges’ dinner to Read More

2015-07-06T13:21:14+01:00September 3, 2008|Kim's Blog, Marketing, Strategy|

Marketing is like fishing

Whilst on my summer holidays I spent some time pursuing one of my favourite pastimes - deep sea fishing. And while I watched and waited for a really big fish to take the bait I reflected on the idea that the science of fishing was a lot like the art Read More

2013-07-25T10:03:15+01:00August 28, 2008|Kim's Blog, Marketing|
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