A frequent question when people ask me about marketing and selling is how to target new business. There are lots of different ways to target new business. We explore one method in this short video (7 minutes) on Selling basics - Targeting with rabbits, deer and elephants. It's a method that Read More
(A shorter version of this book review: Executive Engagement Strategies appeared in a recent edition of Professional Marketing magazine) I reviewed two of Bev’s previous books – in 2011 on marketing technology as service and more recently, in February 2020, her fabulous practitioner’s guide to Account Based Marketing. I’m a Read More
A short (6 minute) video on Marketing Basics – Marketing audits with onions and pestles. What is a marketing audit? Why do we need one? How do we do it? (Video script) Hi I’m Kim Tasso Today we are looking at a basic marketing theory – the marketing audit. Although Read More
“Range – How generalists triumph in a specialized world” by David Epstein – provided both great comfort and sparked inspiration on a number of people development initiatives. If you, like me, have sometimes worried that your multiple professions and experiences in numerous industries left you vulnerable to the appeal of Read More
This short (8 minute) video provides an introduction to emotional intelligence (EQ) and empathy. It explains why emotional intelligence is important for personal and business relationships. (Video script - an introduction to emotional intelligence (EQ) and empathy) HI I’m Kim Tasso. In this short video I will introduce you to Read More
