Statistics and trends

Creative sector overlooked in Tech sector love-in?

Has the creative sector been overlooked in the rush to develop the tech sector? Back in April, The Director magazine published an article http://www.director.co.uk/magazine/2013/04_April/Cover%20story_66_07.html featuring Doug Richard of Dragon’s Den fame. He argued that business must “pay more than lip service to the £36b pa industry that’s the envy of Read More

2013-09-18T18:13:50+01:00September 18, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Statistics and trends|

Economic update from David Smith (Sunday Times) at the BCO President’s Lunch

I was delighted to be invited by a property lawyer former colleague and Non-Executive Chairman of Irwin Mitchell solicitor’s Business Legal Services, London to the British Council for Offices (BCO) President’s Lunch at The Dorchester yesterday. It was a great opportunity to catch up briefly with some real estate “old Read More

2013-09-30T09:21:16+01:00September 18, 2013|Kim's Blog, Lawyers, Property, Statistics and trends|

Reinventing marketing – beyond the 4Ps

Earlier this year I wrote an article in Professional Marketing magazine http://www.pmforum.co.uk/magazine/ 20 year anniversary issue that looked back over the last two decades and also considered future trends for professional service marketers. http://kimtasso.com/twenty-years-and-counting-the-past-and-future-of-professional-services-marketing/ As a result of that article I was asked to address the senior marketers and business Read More

2013-09-16T17:54:15+01:00September 16, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Selling, Statistics and trends|

Twenty years and counting – The past and future of professional services marketing

The following article appeared in the 20th anniversary edition of Professional Marketing http://www.pmforum.co.uk/ - I've had so many comments about it, the lovely folk at PM said I could reproduce it here: Kim Tasso, a veteran professional services marketer (since 1987), looks back over a quarter century of developments in our Read More

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