Statistics and trends Archives - Page 6 of 37

25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI
Gallery
25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Statistics and trends, Strategy

25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

The Professional Marketing Forum Conference is the annual highlight for professional services marketers. A shorter version of this article on the 2020 conference appeared in the PM magazine November 2020 issue. This is the 25th Professional Marketing Forum Conference Report - ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and Read More

Kim Tasso2020-11-05T10:46:11+00:00November 5, 2020|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Statistics and trends, Strategy|

Digital and soft skills – Microsoft on skills needed for an inclusive economy
Gallery
Digital and soft skills – Microsoft on skills needed for an inclusive economy

Kim's Blog, Management Skills, Statistics and trends

Digital and soft skills – Microsoft on skills needed for an inclusive economy

As today is the start of Microsoft’s Digital Skills Week (14th-18th September 2020) I joined a short digital event this morning (with speakers also from Catch 22 and LinkedIn) on skills for an inclusive economy. It was interesting to hear the latest research and trends on the digital and soft Read More

Kim Tasso2021-04-03T14:46:21+01:00September 14, 2020|Kim's Blog, Management Skills, Statistics and trends|

Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess
Gallery
Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess

Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Statistics and trends, Strategy

Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess

(A shorter version of this book review: Executive Engagement Strategies appeared in a recent edition of Professional Marketing magazine) I reviewed two of Bev’s previous books – in 2011 on marketing technology as service and more recently, in February 2020, her fabulous practitioner’s guide to Account Based Marketing. I’m a Read More

Kim Tasso2020-08-11T10:28:23+01:00August 11, 2020|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Statistics and trends, Strategy|

Marketing basics – Marketing audits with onions and pestles (Video)

A short (6 minute) video on Marketing Basics – Marketing audits with onions and pestles. What is a marketing audit? Why do we need one? How do we do it? (Video script) Hi I’m Kim Tasso Today we are looking at a basic marketing theory – the marketing audit. Although Read More

Kim Tasso2021-03-31T15:41:35+01:00August 6, 2020|Kim's Blog, Management Skills, Marketing, Statistics and trends|

Book launch: Essential soft skills for lawyers – some research findings
Gallery
Book launch: Essential soft skills for lawyers – some research findings

Kim's Blog, Lawyers, Management Skills, Relationship Management, Selling, Statistics and trends

Book launch: Essential soft skills for lawyers – some research findings

Between August 2019 and March 2020 I analysed a huge amount of information and research relating to the importance of soft skills within the UK legal profession. I also interviewed over 20 people from large and small law firms – lawyers and learning & development professionals – as well as Read More

Kim Tasso2020-07-06T15:04:47+01:00July 6, 2020|Kim's Blog, Lawyers, Management Skills, Relationship Management, Selling, Statistics and trends|