Strategy

Marketing planning – Are you seaweed or a limpet?

Last week, I had the good fortune to spend the morning with some bright young professional services marketing folk at a workshop entitled “Marketing and Business Development Planning in a nutshell”. We acknowledged that whilst marketers needed detailed marketing and BD plans, fee-earners only needed a short, sharp one page summary Read More

2013-08-09T19:31:19+01:00September 19, 2012|Kim's Blog, Marketing, Strategy|

Strategy and scenario planning: Blowing the cobwebs off your mind workshop (with Allen & Overy)

I was delighted to be asked to join a group of leading consultants and academics by Laurie Young, Dr Wendy Schultz and Gill Ringland of SAMI Consulting last week to explore techniques for scenario planning both to help develop more robust strategies and to increase engagement in the strategic process. Read More

Strategy and scenario planning: Blowing the cobwebs off your mind workshop (with Allen & Overy)

I was delighted to be asked to join a group of leading consultants and academics by Laurie Young, Dr Wendy Schultz and Gill Ringland of SAMI Consulting last week to explore techniques for scenario planning both to help develop more robust strategies and to increase engagement in the strategic process. Read More

MBA Refresher – Pricing, Innovation, Leadership and Technology

AMBA (Association of MBAs) puts on great regular events for Continuing Professional Development (CPD), and amazingly they are mostly free to members. Last year’s MBA refresher (http://kimtasso.com/association-of-mbas-refresher-event-banks-innovation-entrepreneurs-and-coaching) was excellent so I was excited when I arrived at Imperial College on 4th September. Here’s a summary of what was covered. Pricing to Read More

2013-08-09T19:20:38+01:00September 9, 2012|Kim's Blog, Management Skills, Statistics and trends, Strategy|

Case Study – UK tax rates app from Haines Watts accountants

I am still receiving additional material to supplement  the White Paper (Apps by UK law, accountancy and property firms – Are we missing the digital revolution?) http://kimtasso.com/white-paper-apps-by-uk-law-accountancy-and-property-firms-are-we-missing-the-mobile-revolution Thanks to Samantha Davies, National Marketing Manager Haines Watts, for this case study. Here is the link to the app on their website http://www.hwca.com/clients/tax-publications/tax-rates-app/ Read More

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