It is coming up to a year since the Profile Property Marketing Network became a part of PM Forum. Event reports appear on social media and in PM Magazine but I thought it might help to have them in one place. Profile Property Marketing Network – Roundup of past events.
About Profile
Founded in 2002, Profile has welcomed thousands of delegates from across the property marketing landscape. Our community represents every part of the sector — advisers, agents, developers, investors, architects, designers, PR consultancies, technology providers, engineers, financial institutions and law firms.
The aim is simple: to provide a professional home where insight is shared openly, networking is constructive, and the strategic value of marketing and BD teams is recognised and strengthened.
Profile web site: Profile Network
Profile events (past and present): Events | Profile
Profile on LinkedIn: Profile Network: Posts | LinkedIn
Profile events feature in PM Magazine – PM Forum (Members only)
Meet the Profile Advisory Board
Future digital marketing ecosystems (July 2026)
A full event report appears here: Navigating towards your future digital marketing ecosystem – Kim Tasso July 2026
Carl Hewitt | LinkedIn is Group CEO and Co-Founder of Hewitt Matthews Group, which is comprised of Hewitt Matthews | Digital Marketing Agency in Portsmouth. Becky Willis | LinkedIn is Chief Commercial Officer at Hewitt Matthews and Quba Digital. She is co-Host of the Agency Hackers Podcast.
AI and events at the Profile Members’ Breakfast (July 2026)
Thanks to Nicholas Barrows and the beautifully refurbished offices of Devonshires for hosting our July members’ breakfast meeting near sunny Finsbury Circus Gardens.
Twelve people representing architects, surveyors, developers, consultants, lawyers and real estate charities gathered with the Profile HQ team and some Advisory Board members. With the theme of real estate trends it was a far-reaching discussion.
Not surprisingly, there was early discussion of the transition to AI search and how this changes the game for content strategy and media relations. This progressed to exchanging experiences of which AI platforms were being used (Claude was popular). There was particular interest in AI supporting bid writing and RFP analysis – although integration with marketing data is posing issues as well as raising governance and ethical concerns.
It was fascinating to hear views on the effectiveness of exhibiting and sponsorship (panels and roundtables) at major property events such as Real Estate UK, Built World Summit (New London Architecture), London Real Estate Forum, London Design Festival, Opportunity London, UKREiiF (where will it go after Leeds?) and the lack-lustre UK presence at Munich’s Expo Real.
The lively discussion extended to the potential impact of devolution on the efforts to promote London to international investors, Renters Rights and Leasehold Reform legislation, the need to change taxation on refurbishments, repurposing buildings for social housing and senior living, promoting neighbourhoods with podcasts and how clients may try to leverage AI advances to put pressure on fees.
Build and manage AI agents (June 2026)
On 2nd June, Profile members battled through tube strikes and torrential rain to join us at the fantastic offices of GIA Surveyors in Waterloo.
Ben Lee (Fractional Head of AI) at Bidwells – and his partner in work and life – Isabelle Figueirdo, provided a tour de force (in less than an hour) on how to build and manage AI agents.
It felt like software engineering 101. Ben’s “show and tell” demonstrated how AI agents access folders and files and collectively become AI operating systems. An accident resulting in a broken arm gave him a month to develop his AI routines. His use case was a Cambridge Residential Rental Market report where the agent produced a full campaign plan and all the marketing assets.
We glimpsed his Claude Code file – a 25-page document containing the knowledge, operations and routines. He explained that an “agentic harness” is the software infrastructure that wraps around an AI model to turn it into an autonomous, working agent.
Isabel, as business analyst, created playbooks that guide multiple AI agents – making decisions or seeking human intervention. Her process spanned: 1. Purpose and inputs 2. Steps and 3. Outputs and edge cases.
Ben observed that Anthropic’s Claude Code is being emulated by Microsoft’s CoPilot Cowork which will be available soon. The key message was that to compound the business value of AI you need to document your processes – and enshrine them in playbooks.
Brands in real estate (April 2026)
A full report of this fire-side chat appears here: Nick Hughes talks about brands in real estate
Breakfast meeting (March 2026)
Neha Sawjani | LinkedIn is the Community Director at Profile. She posted on LinkedIn:
“Great to bring the Profile Network community together this morning for an insightful breakfast roundtable hosted under Chatham House Rules.
There’s something incredibly valuable about creating space for honest peer-to-peer conversations, sharing the opportunities, challenges and realities shaping the property sector right now.
A huge thank you to everyone who joined us and contributed so thoughtfully to the discussion.
And special thanks to Mélanie Bernard and Kingsley Napley for hosting us so brilliantly.
If you’d like to get involved in the network or hear more about upcoming activity, please feel free to reach out to me directly.
Tanisha Raffiuddin FRSA Nicholas Barrows Michelle Condon Jenni Montgomery Silvia Eldawi Richard Chaplin Lisa Gunn Sarah Prothero”
UKREiif preview (February 2026)
Posted by Adam Jones | LinkedIn
“Leeds isn’t Cannes, but increasingly, that’s the point.
A preview from Jason M. of UKREiiF of the 2026 conference, at this morning’s Profile Network breakfast briefing:
✔️ 18,000 delegates expected (up from 16,000)
✔️ 20 different content streams with both invitation-only and open events for each
✔️ 10% target for investor delegates, although sponsors currently look weighted towards public sector
✔️ A new marketing day, with dedicated space & content aimed at place/space marketers – with an option of a 1-day pass just for marketers!
✔️ More pavilions, additional entrance and expanded F&B choices
❌ Still the same hotel situation. I’m hearing some horror stories, even for repeat customers.
❔ Weather – tbc (again)
Clients are shifting their attention here and property consultancies are following – possibly redirecting marketing spend to UKREiiF from Cannes.
3 days. Your clients, prospects and competitors in one place. No yachts or rosé, but arguably better ROI on your time.
Thanks to Profile Network and Boodle Hatfield LLP for hosting”
Start the Year lunch with Estates Gazette magazine (January 2026)
On Friday 30th January, a select group of the real estate professionals gathered for the annual Start the Year lunch at the exclusive private members Home Grown Club to hear from Tim Burke, editor of Estates Gazette
Duncan Lamb, former chair of Profile Property Marketing Network, joined us as Profile starts it life as a sister organisation to PM Forum. As well as guests from property developers, surveyors, architectural practices and PR consultants – there was a good representation from law firms who are active in the sector. There were also leaders from UKREiiF, who had hosted a Profile members breakfast in January at Boodle Hatfield’s offices and the leading property charity LandAid.
Tim’s address was heartful. Following the acquisition of Estates Gazette by Mark Allen Group almost exactly a year ago – he had taken the helm at the 170 year old property media stalwart with a smaller editorial team and a complete lack of data. And he is proud that they still maintain a print copy version.
There was lively discussion – facilitated by Richard Chaplin – about the year ahead for both residential and commercial markets. Topics included: international capital, the Planning Bill, construction contractors, housing, US brands, the office market rebound, development pipeline resurgence and ESG. I lost count of how many times the words “volatile” was mentioned (probably the same number of “Trump” references!)
We are all anticipating MIPIM in March and the revamped much-loved Estates Gazette awards.
Historically, Profile championed media relations and communications in the property sector. This event confirmed that it remains so – whilst branching into broader marketing and business development themes. And the key message? “Be bold”
