Strategic thinking – It’s a jungle out there

On 17 February I had the pleasure of facilitating a sold-out workshop on “Being more strategic” for the PM Forum. There were delegates from large and small law firms, patent attorneys, accountants, actuaries and management consultants. This is a summary of the session which I promised I’d share with the Read More

By |2021-04-01T16:12:24+01:00February 23, 2021|

Perfect pitches – Five key points (Video)

This short (10 minute) video takes a look at pitching and shows the client reaction to submissions to a fun make-belief pitch. Five tips are explored: process, research and empathy, relationship, document and presentation and differentiation. Please enjoy perfect pitches – five key points. Video script Hi, I’m Kim Tasso Read More

By |2021-04-01T17:15:42+01:00February 5, 2021|

Impact of Covid on marketing and business development

This leader article – the impact of Covid on marketing and business development - appeared in Professional Marketing magazine Winter 2020 edition.  Rather than wallow in the awful cost of Covid19, I wanted to reflect on its positive impact on professional services marketing and business development. The pandemic has bridged Read More

By |2021-03-30T18:07:40+01:00December 2, 2020|
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