brand strategy

Marketing and Business Development (MBD) property firm case studies (2024-2025)

Following the recent compilations of case studies for law firms (Marketing and Business Development (MBD) law firm case studies) and accountancy firms (Marketing and Business Development (MBD) accountancy firm case studies), here are some from property and real estate firms. Marketing and Business Development (MBD) property firm case studies (2024-2025). Read More

2025-12-08T11:29:40+00:00December 8, 2025|Kim's Blog, Management Skills, Marketing, Property, Social Media, Strategy|

Strategic marketing case study – Brand at Mishcon de Reya lawyers

At the 30th Annual PM Forum Conference, Elliot Moss | LinkedIn shared law firm Mishcon de Reya’s growth story leveraging strategy, brand and advertising (see 30th PM Forum Conference – Beyond Boundaries). His humility was touching – considering he is widely considered the poster boy of professional services marketing. Our Read More

2025-11-13T10:37:07+00:00November 13, 2025|Kim's Blog, Lawyers, Marketing, Strategy|

Strategy is about making choices

It was a full house for July’s “Be more strategic” PM Forum – PM Forum workshop for marketing and business development (MBD) professionals. During the session we considered three key areas: thinking strategically, business strategy and marketing/business development strategy. Be more strategic – Strategy is about making choices. Strategy is about making Read More

2025-08-01T13:33:14+01:00August 1, 2025|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Marketing case studies – Digital thought leadership campaigns at Menzies and Withers Worldwide

I’m a little late in preparing an overview of these two excellent digital campaigns that were presented at the Home - PM Forum webinar in December. Thanks to Stefanie Jones of Wales - PM Forum for chairing the session. It’s interesting to compare and contrast the approaches in legal and accounting Read More

2025-02-17T17:46:14+00:00February 17, 2025|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Build your brand advantage with PM Forum and Sholto Lindsay-Smith

In June, Sholto Lindsay-Smith (founding director of International brand and business consultancy (industrybranding.com)) presented a new PM Forum - PM Forum  training session on “Build your brand advantage”.  Sholto has worked with many professional services firms including: Bidwells, Birketts, Cluttons, Jackson Lees, JLL, Nexia and Stephenson Harwood.  Delegates from law, Read More

2024-06-12T17:12:16+01:00June 12, 2024|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|
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