Mazars hosted for our first post-Covid in person Future Marketing (Business Development) Manager workshop from the Professional Marketing Forum. The workshop was held in a light airy room with fabulous views of St Katherine’s Dock and Tower Bridge. The fully packed, experiential day focused on “hard” issues (management, leadership, strategy, Read More
Last week I was joined by 18 delegates from solicitor, patent attorney, accountancy, surveying and consulting practices for PM Forum’s “Proactive Marketing Executive” full day workshop. The poll results and delegate comments are shown below. We cover a huge amount during the day: strategic marketing, operational marketing, managing campaigns, resource Read More
The 18 delegates at the April PM Forum day workshop on “The Proactive Marketing and Business Development Executive” were evenly split between legal and accountancy firms with a slight majority from law firms. Throughout the day there was lots of interaction through polls, break out exercises and discussion. Here I Read More
It was great to meet with a variety of marketing and business development assistants at the recent half day Professional Marketing Forum digital workshop on “Professional and Practical Skills for Marketing and Business Development Assistants”. All delegates were from law firms rather than other types of professional service firms. 25% Read More
This is a review of a new assessment tool for those who, like me, use them in coaching, leadership development, change management, Board room facilitation and succession planning. It explores The GC Index® - a Leadership and Board Assessment tool. An overview of other frequently-used assessment tools appears as an Read More
