Whilst drafting an article on the future challenges for those with marketing careers in the legal profession for Legal Marketing magazine, I pondered on the trend of qualified and experienced lawyers moving into marketing careers. Many years ago it was suggested as an alternative career to returning female lawyers who Read More
On Wednesday evenings after a hard day in the office between 6pm and 8pm, a group of dedicated young marketers from the professional services sector study hard for their Chartered Institute of Marketing (CIM) professional qualifications in the lovely Barclays building in Canary Wharf. As well as some students from Read More
Succession is one of those persistent and serious problems in the professions but, with the inevitable staff cuts that are taking place as a result of the economic turmoil, is one that has temporarily been forgotten. But it is sure to emerge again in an even bigger and uglier version Read More
Back in 2002, I presented a session for the Law Management Section of The Law Society on cross firm collaboration where I suggested that, in the broadest sense, most business development activities in a law firm could be encapsulated by integrating brand strategies with CRM (Client Relationship Management) programmes. In Read More
I spent yesterday in the City with 17 young marketing and business development executives at one of my popular “Proactive Marketing Executive” training courses. As well as delegates from lawyers, accountants and architects in large and medium sized firms in London there were a group from Bristol and one from Read More