Client Lifetime Value

From Jesse J to Einstein – ROI in professional service firm marketing and business development

I was recently asked to prepare a session for a group of law firms on Return on Investment ROI in professional service firm marketing and business development. Sometimes, marketers are a bit like Jesse J and expect partners to make a leap of faith – “It’s not about the money, Read More

Kim Tasso2018-02-15T17:07:04+00:00October 24, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Real CRM – 20 Top Tips

Most people think of databases when they hear CRM. But the data is just a tool to support client relationship management. The following is an extract (Real CRM - 20 top tips) from an article called “From messing around with databases to real client relationship management” published in the current Read More

Kim Tasso2023-02-09T09:18:52+00:00August 4, 2009|Kim's Blog, Relationship Management|

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