Creativity

What are the essential skills for modern marketers?

I was interested to see the Econsultancy research infographic on the essential skills for modern marketers back in May https://econsultancy.com/blog/64903-what-are-the-essential-skills-for-modern-marketers-infographic#i.1id4kau1ds2dmr – especially when compared to the recently launched new Chartered Institute of Marketing (CIM) standards: http://kimtasso.com/views-new-marketing-standards-cim/ which is summarised as follows: Core Technical Behaviours Insights Reputation,   risk and compliance Commercially Read More

2014-07-29T15:41:41+01:00July 29, 2014|Kim's Blog, Marketing, Statistics and trends, Strategy|

Views on the new marketing standards from CIM?

Most people know that I have been a staunch supporter of the Chartered Institute of Marketing (CIM) in the past. Call me a Luddite but I really liked the old CIM marketing standards (see above). They gave a clear picture of what marketers were expected to know and be able Read More

2014-06-23T12:02:35+01:00June 23, 2014|Kim's Blog, Marketing|

Down with digital marketing? Leader from Professional Marketing magazine

I wrote the leader in this month's Professional Marketing magazine http://www.pmforum.co.uk/magazine/view_article.aspx?id=4294 and have reproduced it here for ease of reference Down with digital? Enough already about digital. This is not heresy. I’m as reliant on databases, analytics, social media and technology as the next marketer. Perhaps more so. And I’ve just Read More

2014-06-16T09:15:35+01:00June 16, 2014|Kim's Blog, Marketing|

Marketing accountability and creativity, crisis management pragmatism, social media success and new banking brands at AMBA

I travelled into the depths of leafy Kent yesterday to attend the Association of MBAs (AMBA) http://www.mbaworld.com/ spring refresher day at Kent Business School. It looked like a balanced programme – two academics in the morning and two practitioners in the afternoon. Accountability vs. courage in marketing After luring the Read More

2014-05-23T14:30:19+01:00May 23, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Social Media, Strategy|

6 trends for marketers to watch – Compliance, video, creativity, social business, crowdsourcing and big data

As always, marketers are battling to keep up with all the changes driven by international, technological and economic upheaval. But here are six trends for marketers that caught my eye:  1.     Monitor UGC (User Generated Content) The Committee of Advertising Practice (CAP) indicated that organisations MUST monitor comments, posts, videos and Read More

2014-02-17T09:52:14+00:00February 17, 2014|Kim's Blog, Management Skills, Marketing, Statistics and trends|
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