Creativity

Book Review: “The small big – small changes that spark big influence” by Steve J Martin, Noah J Goldstein and Robert B Cialdini (persuasion science)

As a psychologist and a salesperson I was blown away when I first read Cialdini’s great book on the psychology of persuasion (was that really over 10 years ago?). There’s a summary of the six principles below. His work features in many of my influence, persuasive writing and buy-in training Read More

2022-06-21T10:45:21+01:00November 20, 2014|Kim's Blog, Management Skills, Marketing, Relationship Management|

Creativity 7 – Creativity and good and bad stress

This is one of a series of blogs on problem solving, creative thinking and creativity to support a number of my public and in-house training courses on the subject with regards to strategy, marketing campaigns and business development. Please let me know (kim@kimtasso.com) if you would like further details of half Read More

2014-10-09T15:15:51+01:00October 9, 2014|Kim's Blog, Management Skills, Marketing|

Creativity 6 – Doodling is good

This is one of a series of blogs on problem solving, creative thinking and creativity to support a number of public and in-house training courses on the subject with regards to strategy and business development. Please let me know (kim@kimtasso.com) if you would like further details of half and full Read More

2014-09-16T11:55:07+01:00September 16, 2014|Kim's Blog, Management Skills, Marketing|
Go to Top