The annual D&AD Awards are recognised throughout the world – those famous yellow pencils which set the absolute standard for creative excellence in advertising and design. Alexandra Taylor has worked for Weiden & Kennedy and Saatchi & Saatchi and won numerous awards including “Agency of the year”, best overall ad at Read More
Whilst the Chartered Institute of Marketing (CIM) remains the obvious choice for most marketers on resources to support training and development, I couldn’t help but admire the resources of the IPA (Institute of Practitioners in Advertising). Take, for example, its required reading list in the IPA Shop - http://www.ipa.co.uk/Framework/ContentDisplay.aspx?id=2698 Whilst Read More
The favourite of all the many courses I have studied was the creativity and innovation module in my MBA. So it was interesting to read about a creativity roundtable of leading academics from innovation, psychology and creative writing backgrounds in a recent edition of the Open University’s Open Minds magazine. Read More
Those of you who know me will be aware that since studying the subject as part of my MBA over a decade ago creativity has been a passion of mine – using idea generation techniques at partner conferences, deploying problem definition frameworks at coaching sessions and even teaching a creativity Read More
Dealing with stress? I first read this excellent book offering strategies for handling a fast paced life and dealing with stress by Dr Edward Hallowell, a psychiatrist, in December 2007. But many of the ideas (e.g. screen sucking, gigaguilt) have remained so vibrant to me as I have witnessed, amongst Read More
