Kim TassoConference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)
Posted on: November 11, 2019
This conference report on the Professional Marketing Forum conference September 2019 was published in the November edition of Professional Marketing magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Lucy Canning of Grant Thornton UK kicked off proceedings by challenging the “echo chamber of assumptions” in professional services marketing and suggesting that we “tear up the rule book”. She urged us to […]
Nine reflections on thought leadership (2019)
Posted on: September 9, 2019
It was a full house at the recent Professional Marketing Forum training workshop https://www.pmforum.co.uk/training.aspx on thought leadership. Here are the nine reflections on thought leadership identified by the 18 delegates at the end of the session: Use books for thought leadership – Publishing a book was the original way that professionals conducted thought leadership campaigns. […]
Conference report: British Psychological Society’s (BPS) Psychology means business
Posted on: July 23, 2019Earlier this month I attended the British Psychological Society’s (BPS) Psychology means business conference in London. It was a day filled with excellent talks and fascinating insights. I have shared a few of the most interesting points here. Behavioural science Behavioural science was a big theme throughout the day – showing its increasing importance in […]
Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney
Posted on: May 29, 2019
I read and review a lot of books but this was one – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney – is one of the best I have come across for a while. I have sung its praises to many people already. It offers insight and […]
Professional Marketing Forum conference report 2018: The Bare Necessities
Posted on: November 8, 2018This article was published in Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx I have written many Professional Marketing Forum Conference reports over the past decade. A list is shown towards the end. It was a pleasant change to have Lucy Canning, newly appointed to the Board of Grant Thornton UK, as chair in the familiar hall at the […]