Storytelling book reviews: The Story Advantage by LJ Bloom and The Story Factor by Annette Simmons

I’ve done lots of training and workshops on storytelling (see this 2017 summary of ideas on selling legal services with storytelling ). Often as part of persuasive writing sessions. The image below shows you some of the tools I use in my storytelling workshops. Most people know that research shows Read More

2021-04-01T15:33:32+01:00March 18, 2021|Kim's Blog, Marketing, Relationship Management, Selling|

Podcast – With Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals

This podcast was released in August 2020 by Kiran Kapur of Cambridge Marketing College  on soft skills for marketing professionals   (Approximate script with links)  Introduction  Kim Tasso is a fellow of the Chartered Institute of Marketing (CIM) and has worked in marketing – as a director and a consultant – Read More

2021-04-03T14:49:52+01:00August 26, 2020|Kim's Blog, Marketing|

Book review: “Range – How generalists triumph in a specialized world” by David Epstein

“Range – How generalists triumph in a specialized world” by David Epstein – provided both great comfort and sparked inspiration on a number of people development initiatives. If you, like me, have sometimes worried that your multiple professions and experiences in numerous industries left you vulnerable to the appeal of Read More

2020-08-03T09:21:17+01:00August 3, 2020|Kim's Blog, Management Skills|
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